3 Ways to Deliver on a Local Video Promotion Strategy

Video promotion has become a more and more vital part of online marketing lately. There’s no actual getting around that reality. If you wish to improve brand consciousness, drive conversions or promote products or services – a superb video advert strategy is difficult to beat.

Sadly, video promotion appears much more difficult than your typical text-based content, promotional or information feed.  You must write scripts, know the best way to run a digital camera, record first-rate audio, set up lighting, and edit your footage and sound results. Creating a video advert generally is a daunting job.

As I said, this is true if you are a small, local business. For many local firms, video promotion feels hopelessly out of reach. Nevertheless, that isn’t the case! Even simple, easy-to-create video content can deliver great results with the right strategy.

In this article, we will try to show why video promotion is such a good idea for local businesses and present some straightforward ideas you can use to get great results – even if you don’t have a ton of video expertise.

The benefit of being local

Regarding video promotions, it would look like the large companies have many advantages over your local business. Nevertheless, you’ve one factor they don’t: a direct connection with your goal market.

When was the last time you heard anybody say, “McDonald’s is such a vital part of our community?”

People develop an affection for local businesses. They’re run by individuals from their community who feel real and relatable. When people feel connected to a business, they want it to succeed…and show their support with their cash.

For instance, there's a hole-in-the-wall burger store in my old neighbourhood that has been around for many years. Their food isn’t bad, but it isn’t any better or cheaper than many of the newer fast-food chains that have set up stores recently near them.

However, people keep going back. Why? It is part of the community. It’s the place everybody goes after a sport. It’s a generations-old custom. Going there makes you feel like you’re part of something greater than yourself, such as community participation. And that’s precisely what you want as a local business.

Now, that being mentioned, if your business hasn’t been around for decades, how do you make people feel like you’re a vital part of the community? Video promotion.

Greater than every other promotional medium, video can make people feel connected to your business. You can present people or locations that your viewers are acquainted with, reference local occasions or figures – and make your business feel more like a local community member than any large company.

Why local businesses ought to use video

As we mentioned, video is intimidating for lots of local businesses. It costs more and takes a much wider skill set than most other types of online marketing.

However, there’s a bright side to this.

Anytime something is difficult to do, a business opportunity awaits discovery. In this case, the truth that video is difficult implies that most local businesses aren’t doing it. That leaves the field open for businesses to discover ways to make video work.

So, if you take the time to determine a workable video promotional strategy, you’ll typically be way ahead of the competition. Even when your competitors are already doing video promotions, if you get in on the game (or determine the best way to do so), you’ll be able to stay relevant and preserve your competitive edge.

The excellent news is whereas video promoting may appear intimidating, there are a ton of resources out there that can assist you in making video content. Thousands of YouTube tutorials, blog posts and courses can teach you the skills you’ll want to make a basic video using a smartphone. Or, if that looks as if more effort than you have time for, many video creation companies can create simple videos for a reasonable price. Katipo Digital, for example.

The resources are there. What you’ll want to do is come up with the appropriate video strategy…which is what we’ll get into in the subsequent section.

Three Easy Video Promotions for Local Businesses

Usually, local businesses overthink video promotions. They consider that they should create something clever or complex when they have to create something clear and compelling.

More often than not, you aren’t competing with big companies like Pepsi or Apple. You’re competing with other local businesses who have identical challenges as you.

So, video promotion can be manageable and efficient with the appropriate strategy and approach. Listed below are a few various kinds of video promotions that any local business can pull off.

1. Brand Story Promotions

One great way to create a compelling local video promotion is to tell your brand story. As we mentioned above, one of your best promotional assets is your connection to the community, so if you can also make a promotion that showcases that, you’ll be well on your way to getting more prospects in the door.

Listed below are some various kinds of brand stories that may work for local businesses:

a. The origin story: Why and how did you begin your local business? Help people connect with who you are and the place you come from.

b. Your objective: What are your business objectives? What’s your business enthusiastic about? Give people a motive to get behind you.

c. Success stories: Who has your business helped? How has your business made a distinction in the community? Present how supporting your business is supporting the community.

d. What makes your business distinctive? Is there one thing in particular about your services or products that is unique? Help people to see why they need to be excited to purchase from your business.

A brand story promotion aims to help create consciousness for your business. By the end of your promotion, people should know your business is local and feel interested in checking you out. 

Brand story promotions are a fairly broad funnel, so you may not get much instant foot traffic. However, that’s not the purpose. The purpose is to construct consciousness and get on the radar of your potential customers.

As a normal rule of thumb, shoot to maintain your brand story promotion between 30 and 60 seconds long. Principally, this sort of promotion should be brief enough to get people's attention and long enough to make a compelling case for your business.

2. Continuously-Requested Questions Promotion

As soon as individuals are aware of your business, it’s natural for them to begin asking questions. That is truly a superb signal because it reveals buying intent.

Addressing these questions inexpensively will take away people’s issues about utilizing your business and help get people in your door.

What is the simplest way to do that? FAQ promotion...

If you discover that you get loads of the same questions (both in person or in response to your promotions), an FAQ promotion might be the right solution to get ahead of the curve. Questions like “What’s it constructed from?” or “Where do you get your produce?” are easy to deal with in a video promotion and give you a unique solution to reach potential prospects.

Normally, this form of promotion works best with a viewer already acquainted with your business. Your objective is to get people eager to visit your business to act, so FAQ promotion is great for retargeting campaigns (typically as a follow-up to brand story promotions).

3. Testimonial Promotions

Need a simple, extremely highly effective video promotion? Try creating a testimonial promotion!

As we discussed earlier, one of the best things about local video promotions is that you can create video content featuring recognizable local components: people, places, events, and so on.

Testimonial promotions from locals are a great way to say, “We’re local and do great stuff for the people in our community.” To make things even better, you’re not the one saying good stuff about your business, which makes the promotion even more compelling.

Testimonial promotions don’t have to be Hollywood studio high quality. Their energy is in their authenticity. So long as the message is on the level and the footage is free of distracting components, a video can make for an amazing promotion.

There are loads of straightforward methods to make a testimonial promotion. You can ask people to record something themselves, have them come into your office or even film people at an event or different venues.

As you create your testimonial promotions, shoot to keep them below 45 to 60 seconds. Even though testimonials are attention-grabbing, watching somebody drone on about your business for 5 minutes will quickly get old. So, if you’ve got a ton of great testimonials (or an extremely lengthy one), try breaking them up into several different promotions to maintain engagement.

Conclusion

Video promotion may not be the simplest way to market your local business. However, if you do it properly, it may be some of the best ways to distinguish yourself and get in front of your target market.

The excellent news is, with the right strategy, creating a compelling promotion doesn’t have to be an enormous headache. The secret’s to ensure that your promotion capitalizes on your strengths as a local business. Couple that with a compelling message, and you’re on the path to success!