6 Google Business Profile Post Tips to Capture Visitors’ Attention

One of the most powerful ways to enhance your search engine rankings and business exposure is to claim and optimize your Google Business Profile listing. Even though optimizing your GBP listing doesn’t guarantee improved Google search result ranking, authenticated SEO sources claimed that Google Business Profile listings play an important part in local search rankings.  And not only will your GBP listing help with your local search rankings, but it also helped you to reach potential customers online.

GBP has been around for a while now (it used to be called Google My Business), and Google is constantly adding new features to make your local business listing more thriving. These extended features will enable you to attract more customers towards your business by adding additional details. This also helps your potential customers to understand better the services you are offering.

The recent upgrade introduced by Google Business Profile is known as ‘Post’.  The incredible thing about Google Posts is that when a potential client scans for a specific business on Google, the Post appears upfront in the business’s Knowledge Panel. And when the user clicks on it, it will expand into an attention-grabbing ad-like box that provides additional details to the user to convert them into your potential customers.

The GBP post can be made by including images, copy, a CTA (Call To Action) button, and your website or landing page’s URL to redirect users to your sites.  Though the GBP post possesses a word limit of about 300 words in the business Knowledge Panel only about 100 (or fewer) words appear.

There are a few things to remember while working on your GBP post to capture your visitor’s attention. Remember, you don’t get so many words or spaces; you must be careful and use all you have wisely. Here we list a few GBP post tips to help you revitalize your post for potential customers.

GBP Post Tips:

Tip #1: Try to stick with only 80-100 words per Post even though you have a word limit of about 300 words. The reason behind this is different devices possess different display abilities, and in some devices, not all characters will be visible, or the number of characters visible varies in different devices. That happens mostly in the case of mobile and desktop devices.

Tip #2: Following SEO best practices, put keywords and the most important message towards the front of the paragraph of your Post.

Tip #3: The best image size for your Google Post is 750 x 750, and the image should be centred to look good if it gets cropped. Don’t upload an image smaller than 250 x 250 — it won’t be accepted. Be sure to preview the post before publishing. If you are unhappy with how your image looks, try uploading a 400 x 300 image.

Tip #4: If your image has text on it, remember that the text may get cut off on mobile devices. It’s best to stick with an image with no text on it when possible.

Tip #5: Remember, a Post is your opportunity to talk directly to your customers, so speak semantically and use a “real-world” conversational tone in your copy.

Tip #6: Make sure the landing page you send visitors to matches the content of the Post and meet a visitor’s expectations.

Your GB Ppost is your door to reach and establish long-term relationships with potential local customers. Don’t blow this chance away. Optimise your GBP post and boost your revenues to unexplainable heights.