White On White Enterprises
Start Your Business Correctly, Improve Your Business Strategically, Grow Your Business Effectively And Impress Your Customers Dramatically!
Don't Just Look Sensational, Be Sensational!
If you’re in the beginning stages of starting your business or organization, or even if you’ve been in business for a while, reputation is important because it’s never been easier for people to share what they feel about your business online. That information about your reputation, those feelings about your reputation and how you deliver your products and services can now spread like wildfire.
It's never been easier for potential customers to find out what others think about your business (or firm, restaurant, store, practice).
As you know, nowadays people search online before they buy. We know that people put a lot of stock in what they read online. In fact, studies show that 74 percent of U.S. consumers choose to do business based on online feedback—even when it’s from total strangers!
But reputation is much more comprehensive than just reviews. Your reputation is established by factors like your website load speed, if your site is mobile optimized, are you easy to reach and get a response from, and are you active on social media and publishing content.
Did you know that most of your potential customers expect to find your business on the internet? Having a mobile optimized, fast-loading website designed to attract local customers and business to generate revenue is one of the basic foundations for having a successful business and building a good reputation.
You only get one chance to make a first impression and having a website that properly conveys your brand, services, products and has compelling calls to action is key to building a good reputation.
As I’m sure you recognize, these are all factors that impact how you personally think about the businesses you buy from, and it is how today’s consumers are now evaluating yours as well.
The WOWE Mobile First Pro Marketing System Websites does all of that and more.
We develop Mobile-First Pro Websites that are a foundation of a complete, integrated marketing system designed to bring more customers to your website and business by integrating best practice tools in your website like:
Ø A Web Chat - This software is integrated within your website to allow a customer to chat with your business in real-time, via text messaging, to give you another opportunity to capturing leads.
Ø A Closed Source Cloud-Based Website, making it virtually impenetrable to security threats unlike other websites which are open source, needs constant updates, heightened security measures, and is still vulnerable to threats.
Ø Automatic Platform Updating, so there’s no need for you to update your website. We are constantly updating the platform for you. This frees up your time so you focus on more important things, like gaining more customers.
Our Mobile-First Pro Websites are designed to generate communication and leads for you, and not be just a static thing on the web.
WOWE’s Visibility Management System
Is your business information updated, accurate and available on search engines and listing sites?
Don’t miss out on a potential client by not having the correct business information like phone numbers and emails.
We can make sure that your information is updated and accurate all across the internet.
Ø US Only
Ø Keep all listings up to date
Ø 70+ Citations throughout the internet
Ø 3-month commitment
A strong online presence is the first step toward success. With our Visibility Management System, you are getting the most essential set of tools you need to start building your online reputation.
This is the beginning of starting your business correctly and establishing a good reputation for excellence in the eyes of your customers and investors.
Now that you’ve structured your business correctly, it’s time to improve on that. We call this process, Reach.
A business that wants to grow needs to make sure that more people know about it today than did yesterday. If you’re not meeting new people and telling them about your (product/service), you’re not developing a pipeline of potential new customers and you are going to see fewer sales in the future as a result.
Most businesses are passive about this - meaning they are hoping that referrals and word-of-mouth will do the trick. We like to say that ‘hope is not a strategy’, so we recommend a more proactive approach to getting your business more visibility that includes paid advertising and making strategically-designed offers to bring in new customers.
Reach is making sure that you’re getting in touch with more of your qualified prospects every single day. It’s pretty obvious that if you want to grow your business you need to get more of your targeted prospects to know who you are. If they don’t know who you are they can’t buy from you, so Reach is the process and the systems you use to get in touch with more prospects and let them know about your business.
You need effective, strategic marketing techniques to help you own the attention of your ideal prospects and consistently fill your sales funnel.
When you use marketing strategically, this positions you as the preferred choice in your industry and increases profitability.
The following WOWE Factor Systems are perfect for this:
The Customer Communication System
In this economic environment, you need to be as smart as possible about:
1. Keeping in touch with your prospects and customers consistently to remind them of your services, make special offers, and encourage repeat business, and
2. Doing that as cost-effectively as possible through automation.
That’s why we developed the “Customer Communication System” to communicate with your customers for everything from special offers to appointment reminders by attaching SMS numbers to your website and all your social profiles, with incentives through coupons, lead capture systems and more.
Here’s how it works:
Ø We’ll set you up with your own SMS numbers
Ø We’ll provision up to 5 “Smart Numbers” to your business
Ø We’ll create coupons and professionally designed lead capture processes to quickly grow your list of subscribers that includes:
○ A Landing Page with opt-in form
○ Payment Page
○ Thank You Page
○ Schedule an Appointment Page
Ø Call Tracking – We’ll assign an SMS number to a specific advertisement or marketing campaign. This will help you track how leads find your business when they call the number.
You can get data from phone conversations with customers, whether it’s text or live, and find out exactly what marketing campaign or tactic drove the phone call and the result of the call.
In your dashboard, you’ll get an overview of how many opportunities have been added to your account over a period of time, where your leads are in a pipeline, how many leads have closed, the conversion rate, Google & Facebook analytics, Call reporting, Appointment report and more.
The Customer Recapture System
For most businesses, phone calls are a big part of how they build and maintain customer relationships.
Yet, for various reasons, small business owners can’t always answer the phone—in fact, they tend to miss more than half of customer calls.
Let us turn your missed calls into opportunities.
When you can’t make it to a call, The Customer Recapture System will:
1. Automatically text the caller with a message apologizing for missing the call.
2. Alert you on an app on your phone and computer so you can continue the conversation, and
3. Capture their information in your Customer Relationship Management dashboard.
We’ll customize our proven reconnect campaign to get the highest response from your missed call reconnects.
The System will track every call that comes in and automatically capture every number in your CRM dashboard so you can call these prospects back and build a SMS list you can market to.
You’ll capture more opportunities immediately, provide better service, and build a database of contacts to market to all at once.
Once you've done all of the hard work of getting a customer, it’s time to grow your business. It’s time to Resell.
Resell is making sure that you maximize the lifetime value, or LTV of every customer you get by continuing to resell them your products and services, to up-sell them to more expensive products and services and to cross-sell them to other complimentary products and services. McDonald’s is the classic example: ‘Do you want fries with that?’ ‘Do you want to supersize your order?’ Or, by simply making sure that you’re following up with your customers.
As they say, ‘the fortune is in the follow up’. Just about every business is sitting on a goldmine of customers that they’ve previously done business with - and that would likely gladly do business with you again - but you’ve simply lost touch.
These days there are so many cost-effective and trackable ways to follow up and bring customers back to your business - from email newsletters, to SMS campaigns, to retargeting ads - that we can utilize to make sure you’re maximizing each opportunity.
The Customer Loyalty Builder
Every business needs repeat customers to survive - every business owner knows this is true. But the far majority of small businesses don’t have a proactive strategy for getting customers to come back consistently and frequently.
The Customer Loyalty Builder is designed to do just that.
This system can easily create and send automated messages that will keep your customers informed and engaged.
Plus, you can use automated marketing to create targeted campaigns designed to attract more of your existing customers back to buy more.
We’ll upload your existing contacts into the system and execute a ‘welcome’ campaign to ensure they want to be on your list and know how to opt-out if they don’t.
We'll use our Marketing automation platform to deliver multi-channel campaigns and design customized campaigns to attract, activate and reactivate your customers
You'll have access to the CRM dashboard with full tracking and data so you can manage conversations anywhere and anytime.
This service gives you a strategic, systematic approach to maximizing the value of each happy customer by following up to bring them back to your business to buy more.
By now, your customers should be impressed at the level of professionalism they are experiencing; giving them the confidence they need to work with you. This is the perfect time to Retarget them.
There is an old ‘Rule of 7’ in marketing that says that a consumer needs an average of seven impressions before a prospect remembers your business and is likely to take some sort of action.
But that rule was created decades ago when we saw an average of 500 ads each day. That number has increased over 10X now, so it’s safe to say that the ‘Rule of 7’ probably needs to get bumped up as well.
Regardless of what that specific number is, we know we need to stay in front of prospects!
Retargeting allows you to make sure that the prospects that have already demonstrated some degree of interest in doing business with you - they already visited your site - are going to continue to see your business over and over again by showing them ads over time.
Because these ads are directed at warm prospects, it’s the highest ROI advertising you’ll ever do.
So, to sum it up, it's our experience that maximizing any of these Seals can lead to 25 percent growth at your business, and maximizing all four gets a compounding effect, helping a business really explode and start growing fast.
Does that make sense? Do you see how having marketing systems in place to optimize each of these 4 Seals could maximize the growth of your business?
If you really want your business to stand out from the crowd, then you have to build your business correctly and use marketing strategically to make your business sensational and memorable in the eyes and thoughts of your customers.