PWA's and Push Notifications

Progressive web apps are good for businesses of all sizes a custom native app that users can install on their smartphones. Providing the ability to market directly using push notifications.

With Progressive web apps, one of the first things to establish is that they continue to function as traditional websites. With that respect, nothing changes with the online presence.

The difference is that they have added features. One of the cool features is that they can function offline due to the PWA being cached on the user's phone.

Imagine the benefits of that, your business provides a service or sells products. You are reaching out to your customer, not waiting for them to come to your business; you can go to them.

That is a game-changer.

It is about building relationships and engaging with your customers.

PWA's have opened a world of possibilities for businesses to connect. Early adopters are creating outstanding results and growth.

Let's look at the PWA; someone accesses your website from their device the PWA website will give the visitor the opportunity to load the site onto their phone and the opportunity to receive push notifications.

Once you wrap your head around it, your website moves offline and becomes part of your customer's experience. It is a way to provide information directly to your customer or user.

Observation shows that the PWA sells its self.

Push Notifications

To strengthen and develop your relationship with your customers.

Probably the essential aspect of push notifications is that you can send messages directly to your customers via the web browser. They arrive on their home screen; these can be promotional, or they can be personalized. Personalized messages are a potent marketing tool.

We are all consumers, and the business that fosters relationships grows.

Benefits; push notifications are more likely to be engaged with over SMS and emails.

They never go to spam.

When a customer loads the PWA onto their home screen, you can market directly to them with campaigns and relationship-building messages.