The Lowdown On Instagram Video Ads

The Lowdown On Instagram Video Ads

06-Jul-2021

John Wogan

The Lowdown On Instagram Video Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications

There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

* All popular video formats supported such as MP4 and MOV. You can also use GIF format

* The maximum video file upload size is 4 GB

* The maximum duration of a video is 120 seconds

* 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

* Apply now

* Download

* Contact us

* Call now

* Book now

Different Video Ad Sizes

It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.

The Landscape Video Ad

Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.

Here are the important specifications for a Landscape Video Ad:

* The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels

* The correct aspect ratio for a Landscape Video Ad is 1:91:1

The Square Video Ad

When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.

Here are the important specifications for a Square Video Ad:

* The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels

* The correct aspect ratio for a Square Video Ad is 1:1

The Vertical Video Ad

The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.

Here are the important specifications for a Vertical Video Ad:

* The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels

* The correct aspect ratio for a Vertical Video Ad is 4:5

 

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The Importance of Good Records

17-May-2021

Keeping your own records of any medical care that you and your immediate family have received is the only way to be sure that your insurance and bills are free from mistakes. It may seem unimportant now, but later in life when you try to get life insurance or get treatment that is appropriate for you, the importance will be in the spotlight. Everything from your allergies to your payment records with medical facilities can hurt you if they are wrong in your report. You could be given improper treatment or even denied treatment at all. By keeping your own records, you can dispute anything that is false.

Would you believe that you could be denied a job because of something erroneous on your medical records? It is true; if you are reported to have a disability, whether it is true or not, you could be turned down. You would be labeled as a risk, especially if the company offers insurance; they would know that you are going to cost more money to employ. The same goes for applying for health insurance where your medical records show that you would require prescription drugs, doctor visits, and increased chance of emergencies. It is quite the ordeal if you do in fact have a disability, but imaging if you did not have one at all-you would be turned down for insurance, while also being completely ineligible for disability financial help.

An example of a mistake that could be made on your record would be a diagnosis error. Perhaps you request that your doctor check a suspicious lump in your breast. On the first visit he may suspect that it is cancer. Most people will get a second opinion or go for a more thorough conclusive examination. If the second doctor decides that it is only a cyst and has it removed, your personal records would show that you are cancer-free. However, if this visit was documented incorrectly, or not at all, you may have trouble getting insured and not know why. If you had a record of the second visit that found the cyst, this situation would be easily disputed and your record would be accurate.

Human error is simply a part of life, even on medical documents. It is important to always keep your own records so that insurance companies get accurate information about you and your health condition. If you are being turned down for insurance and do not know why, you are best advised to be sure that you are not being misrepresented within your medical records. This problem can be cleared up quickly and easily if you are responsible enough to keep your own personal records.

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