Why use Facebook ads to promote your Real Estate Services?
You can forget about the Facebook posts you put up on your Facebook page. Almost nobody sees those posts as Facebook has reduced your exposure to only 2% of your fan base – if you had 1,000 fans, you would reach maybe 20 people at best.
Without ads, you have no exposure to anyone on Facebook (this is true of almost all social channels – without ads your ability to have an impact in social is severely limited).
Let me show you what’s possible with Facebook's targeting. Facebook has a very specific interest category for people that are potential buyers, we can tap into their shopping habits, such as recently visiting Zillow, Trulia and Realtor.com, within the last few months. Also, we can target if they've been looking for a Mortgage.
How fantastic is that? The intent of a consumer in the “Home Shopping” bucket has a higher likelihood of needing a real estate agent, among a whole host of other products and services. Facebook knows who these consumers are from its rich behavioral data sets that include both online and offline data about these specific consumers.
Laser Targeted Facebook Segmentation! Suppose you’re a realtor in the Bronx, and you specialize in the areas in and around the Mt. Vernon, Yonkers, and New Rochelle. If we pull zip codes in those areas on Facebook, we find a few million people that we can reach on Facebook.
But when we add their shopping behavior we narrow that target down to potential buyers with active intent. The amazing benefit of Facebook ads for real estate is that you can continue to layer the targeting and get more precise and focused on who your ideal customer is – whether that’s a buyer or seller you’re looking for.