The Lowdown On Instagram Video Ads

The Lowdown On Instagram Video Ads


John Wogan

The Lowdown On Instagram Video Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications

There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

* All popular video formats supported such as MP4 and MOV. You can also use GIF format

* The maximum video file upload size is 4 GB

* The maximum duration of a video is 120 seconds

* 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

* Apply now

* Download

* Contact us

* Call now

* Book now

Different Video Ad Sizes

It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.

The Landscape Video Ad

Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.

Here are the important specifications for a Landscape Video Ad:

* The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels

* The correct aspect ratio for a Landscape Video Ad is 1:91:1

The Square Video Ad

When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.

Here are the important specifications for a Square Video Ad:

* The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels

* The correct aspect ratio for a Square Video Ad is 1:1

The Vertical Video Ad

The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.

Here are the important specifications for a Vertical Video Ad:

* The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels

* The correct aspect ratio for a Vertical Video Ad is 4:5


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Best Methods For Monetizing Viral Traffic

Best Methods For Monetizing Viral Traffic


John Wogan

Best Methods For Monetizing Viral Traffic

Making money from viral traffic differs than that earned from other types of traffic. The fact is that viral traffic lands on your page without looking for something specific, as is the case with everyday traffic like that from the search engines or from a specific link on the web. Because they come to see the content that went viral, the bounce rate of viral traffic tends to be higher and conversions much lower. 


Viral Versus Regular Traffic Scenario

Consider that a user from a search engine comes to your site after searching for “buy coffee makers” or “best coffee makers,” these are “buy” keywords and they are obviously looking to buy a coffee maker so offers for those will be considered much more seriously and therefore are much more likely to convert.

On the other hand, another user comes to your site because you created a video that went viral because it demonstrates how to make iced vanilla ice cream latte, that user is not likely to be interested in buying a coffee maker. Likely, they already have one and that is why they want the recipe, or they are just curious. 

But, there are different ways to make money from viral traffic, read on to learn more.


Grow Email Lists

Make sure to have an opt-in in place and a great subscriber gift so you can get them on your list for email marketing purposes. This is a much more effective tactic than trying to convert them directly, and then you can market to them on an on-going basis via email. In the coffee example, you can offer an eBook of coffee drink recipes that will engage that traffic to sing up.


Engage Them To Subscribe To Blog Updates

Since viral traffic came to see a particular type of content, it’s best to offer them the same with a blog subscription form prominently placed near the target content they came to see. It is likely they will be interested in getting more of the same type of content in the future.

Prominently display the RSS feed button or the email blog update form, and then cater to them and keep them engaged with more great content. As they keep getting more interesting content, the likelihood of them buying something increases significantly.



Google Adsense and other CPC ads see high conversion rates because they are so highly targeted to the specific user that comes to a site. Typically ads are based on recent searches that user has done online and so when a site has a great deal of traffic those click rates and the revenue they bring can be substantial.



One of the best ways to monetize high traffic sites that enjoy viral traffic is to offer advertising space. 

Advertising revenue increases significantly on sites that have a lot of traffic and it can be one of the best earning potentials for viral traffic surges. 

You can use various advertising platforms to connect with advertisers looking to buy ad space, such as, Buy Sell Ads, or engage in direct deals. Make sure to advertise your ad space on site and have an “Advertise With Us” page to provide all the necessary information to engage those looking to buy space.


Get Paid for Leads

When viral traffic won’t convert into sales, a good method of monetization is with CPA (Cost Per Action) affiliate programs. These programs pay anywhere from $2 to $40 or more per lead in specific industries. Netflix pays publishers $25 for every successful free trial sign up on their site. That type of payout can really be lucrative. 

The key to converting CPA offers is to make sure and choose highly relevant offers to the content on your site. For example, if your content is about cars and you create a video showing classic car restoration and it goes viral, relevant CPA ads can be placed that refers traffic to insurance companies. The fact that they don’t have to pay anything, just supply their contact information can lead to much higher conversions than other offers. 



The above methods, like any other online marketing tactics require testing to see what works best on your site and within your niche.

 Test different methods, different ads and placements, and always make sure to have either a blog update sign up or email marketing list opt-in form with a great offers, as these two methods facilitate the ability to capture their contact information and cater to them on a long term basis. 

All of the above samples are the Best Methods For Monetizing Viral Traffic.Follow these simple procedures to acheive a better income from your online Website or Blog.

If You Would Like Some Free Video Training on How to Get Traffic Click Here