The Lowdown On Instagram Video Ads

The Lowdown On Instagram Video Ads

06-Jul-2021

John Wogan

The Lowdown On Instagram Video Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications

There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

* All popular video formats supported such as MP4 and MOV. You can also use GIF format

* The maximum video file upload size is 4 GB

* The maximum duration of a video is 120 seconds

* 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

* Apply now

* Download

* Contact us

* Call now

* Book now

Different Video Ad Sizes

It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.

The Landscape Video Ad

Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.

Here are the important specifications for a Landscape Video Ad:

* The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels

* The correct aspect ratio for a Landscape Video Ad is 1:91:1

The Square Video Ad

When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.

Here are the important specifications for a Square Video Ad:

* The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels

* The correct aspect ratio for a Square Video Ad is 1:1

The Vertical Video Ad

The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.

Here are the important specifications for a Vertical Video Ad:

* The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels

* The correct aspect ratio for a Vertical Video Ad is 4:5

 

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Blogging and How to Make Money Online

30-May-2021

For you to have a successful blog, you need to follow some simple rules and you need to update your blog regularly.

You need to have a target in mind when you start your blog. For example, if you want to be a $100 a month blogger, then you need to figure out what topic you will write about and how you will write about that topic. Also, you have to determine how often you will update your blog.

When you start your blog, you must plan your topic right from the start. For example, you can decide that you will write about technology and you can write about what ever you want, but you should not write about boring topics.

1. Add some life to your blog

When you plan your blog, you should add some life to your blog. For example, you can plan that you will blog about your daily life and things that you do everyday. You can also add videos, audio, pictures, blogrolls, and even pinging the blog of other big bloggers.

2. Keep your blog updated with some useful information.

Many people start blogging right after they open up their blog and they feel free to write about anything that they want. However, your blog is a business and you need to be smart when you write your blog.

Your blog should have some useful information on it and you should update it regularly. For example, if you are planning to blog about making money online, then you should add some information about how to make money online. You also need to add that if you are planning to make money online, then you need to use proven and tested techniques.

Also, you need to add that there are some things that you should avoid while blogging and you should add those.

3. Post interesting articles

After you add some useful information to your blog, then you need to post interesting articles. For example, you can post videos, audio, and pictures. You can post interesting articles about how to do something. Also, you can post how to do something and you can use keywords. This will help you attract visitors to your blog. Also, you can use tags and keywords to get good results.

4. Use blog analytics

Once you start tracking your visitors and your traffic, then you need to know what your visitors like. For example, you can post videos on your blog and you need to know what is interesting about that video. Also, you can use keywords and tags and keywords to get good results.

These are the basics that you can use to make a blog for making money online. I hope this article gave you a better understanding about blogging and how to make money online.

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