The Lowdown On Instagram Video Ads

The Lowdown On Instagram Video Ads

06-Jul-2021

John Wogan

The Lowdown On Instagram Video Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications

There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

* All popular video formats supported such as MP4 and MOV. You can also use GIF format

* The maximum video file upload size is 4 GB

* The maximum duration of a video is 120 seconds

* 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

* Apply now

* Download

* Contact us

* Call now

* Book now

Different Video Ad Sizes

It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.

The Landscape Video Ad

Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.

Here are the important specifications for a Landscape Video Ad:

* The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels

* The correct aspect ratio for a Landscape Video Ad is 1:91:1

The Square Video Ad

When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.

Here are the important specifications for a Square Video Ad:

* The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels

* The correct aspect ratio for a Square Video Ad is 1:1

The Vertical Video Ad

The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.

Here are the important specifications for a Vertical Video Ad:

* The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels

* The correct aspect ratio for a Vertical Video Ad is 4:5

 

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Make Money Using Your Creative Side

09-May-2021

You know that if you’re creative, passionate, and that you love to write. These are some of the most lucrative aspects of your personality and are some of the qualities that have helped you start a side income. You’re passionate about what you do, which is essential for your success. One thing that you need to be successful in any business is being passionate about the work you’re doing. If you’re not, then the customer will notice. Which means, the competition will know that.

How to make extra money using your creative side

One way to make money using your creative side is to write articles for websites such as this one. They pay you pretty well to write about topics related to your hobbies, this one being a writer. You can write about your hobbies, jobs, children, pets and the like and they pay you quite well. The key to being successful in this is not to take it too seriously, not to get too emotionally involved, and just write freely in a natural manner.

If you do this and you’re able to write a good article, you can get an income from it. If not, then it will be a waste of time you may even say.

What you need to make extra money with your creative side is a good idea and the willingness to take action

Another way to make extra money using your creative side is to become an affiliate marketer. This is the process of selling products for other companies and earning commissions on each sale. This is the type of business that I was involved in. I’m still involved in it as an affiliate and in this way I make an income from it.

When you join an affiliate company and join in with the advertisements and marketing, then there will be more work for you to do and it will be difficult sometimes. However, it can be done, so this is just one way to make money using your creative side. There are many more.

* Become a great internet marketer. This is the key to being successful in internet marketing. When you become an expert in the field of internet marketing, then you can have more income opportunities.
* Do videos. This is another way to make money using your creative side. You can be paid to create short videos for companies and people who want to market their product. This can be a good way to help you make extra money using your creative side.
* Make videos for yourself. You’ll be paid to make videos about some subjects. For example, if you make a video about how to care for the garden, then you can get paid for that video.
* If you make excellent videos and are good at writing articles, then you can submit those articles and be paid for them.

There are many ways to make money using your creative side, but the above three methods are some of the more popular and they’re all doable.

What do you think? Is there anything else that you can think of that you’d like to make money from?

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