The Lowdown On Instagram Video Ads

The Lowdown On Instagram Video Ads


John Wogan

The Lowdown On Instagram Video Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications

There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

* All popular video formats supported such as MP4 and MOV. You can also use GIF format

* The maximum video file upload size is 4 GB

* The maximum duration of a video is 120 seconds

* 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

* Apply now

* Download

* Contact us

* Call now

* Book now

Different Video Ad Sizes

It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.

The Landscape Video Ad

Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.

Here are the important specifications for a Landscape Video Ad:

* The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels

* The correct aspect ratio for a Landscape Video Ad is 1:91:1

The Square Video Ad

When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.

Here are the important specifications for a Square Video Ad:

* The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels

* The correct aspect ratio for a Square Video Ad is 1:1

The Vertical Video Ad

The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.

Here are the important specifications for a Vertical Video Ad:

* The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels

* The correct aspect ratio for a Vertical Video Ad is 4:5


Would you like a complete guide for Instagram Ads Success.Which includes a full training guide e-book and Video Training Course.

Click The Link Here for Details


ONPASSIVE Offers Businesses the Best AI Technology Security and Reliability Platform


John Wogan

ONPASSIVE Offers Businesses the Best AI Technology Security and Reliability Platform

Founded in 2018 by CEO MR Mufareh as GO Founders. With the simple idea to provide easy way for businesses to access digital marketing tools. That were available to all at a fair price and most importantly would Work Correctly, be Updated Continuously, powered by the latest AI Technology.

This basic idea has now grown into ONPASSIVE a multi business company. Driven forward by the desire of its founder Mr Mufareh to be better than all the rest. To achieve this goal ONPASSIVE has opened its doors to nearly 700000 like-minded entrepreneurs. All paying a minimum investment of $97. With more investment needed at full launch.

With this investment from its Founder Members ONPASSIVE has been built from scratch. Way more standalone business than originally envisioned in 2018. Original concept was to hire outside contractors to run the websites and services that ONPASSIVE would offer its clients. However, as this journey began Mr Mufareh realised to achieve his goal of offering the best Ai technology and keep it secure. With reliability ONPASSIVE would need to control all aspects of its business.

This way ensuring Quality and security to both Founder Members using ONPASSIVE platform. But also allowing clients the opportunity to access websites and services built with in house Security and AI Technology at a monthly subscription.


Building this AI Technology and services that go with it his goal. Has delayed the launch of ONPASSIVE. Originally expected launch date was due late in 2019.OK so it has taken Longer than expected, but Mr Mufareh has delivered or over delivered on his promise. With launch ONPASSIVE expects to offering clients over 50 – 100 websites /services. These will cover all areas of business of internet marketing and ecommerce.

Of course, none of these will be offered to the public without first Beta Testing being done by the Founder Members of ONPASSIVE. Plus, all the extras add ins Mr Murfareh inputs before delivery. As an example, O-Staff was ready for launch, but Mr Murfareh wanted more value for his customers. So, an extra 51 updates were added to the program before beta test had begun. This attention to detail will be copied throughout the ONPASSIVE organisation.

The O before all our products stands for ONPASSIVE. That way as we build the brand our customers will know this product or service has quality built in and security guaranteed. Here are 4 examples of Websites that are powered by ONPASSIVE AI Technology:





More will be released as we get nearer the launch process.

The whole purpose of this evolution of ONPASSIVE is to offer business the best AI Technology and Secure internet access. Deliver built ready to use websites that are Reliable and Secure using AI Technology that is second to none…

To realise this aspect of the business Mr Mufareh opened two bricks & mortar premises. Hyderabad, India IT Campus & Florida United States for Admin.

These house the best technical staff and admin on the planet. They will provide the knowledge and back up organisation to the ONPASSIVE business. At this stage over 600 staff are directly employed in ONPASSIVE and more will follow as the organisation expands.

ONPASSIVE O wallet Image

 Value For Founder Members from ONPASSIVE

With the number of website /services that ONPASSIVE will offer at launch. You can imagine the effect it will have on the internet space economy. ONPASSIVE will very shortly be the biggest player in a lot of industries that use the internet.

The Founder Members of ONPASSIVE will share in the profits of the organisation. As I write this post no figures have been published and all Founder Members sign an NDA Agreement. But take 700000 people promoting a business to all areas of world. With members in over 200 counties. You can guess that a lot of trade will pass through ONPASSIVE.

But as a Founder Member of ONPASSIVE you would not have to worry about signing up new clients each month. The AI Technology will look after that for you. Profit after cost of running the business will be shared and delivered direct to you O-Wallet. With you monthly subscription set a side. You can with draw monies as you need.


The Three key elements of ONPASSIVE are the rock on which the business will thrive once it goes into full launch.


ONPASSIVE offers highly secure AI Powered applications with an emphasis to govern your data automation.


ONPASSIVE offers automation solutions that streamlines your business process with focus on improved results.


ONPASSIVE is a community that has close to 700000 members that have invested in providing reliable futuristic applications and technological solutions to business across the globe.

It may have changed from the original concept of Mr Mufareh to provide simple tools for the internet market. That would be built with AI Technology and offer security to the user. It is not 2018 anymore and since then technologies being used today for business have moved on. That is why ONPASSIVE will keep changing or evolving over the coming years. Like most new business or in fact old business. Covid 19 has impacted their plans and even abilities to trade.

Most business now have an online store front.Hopefully, things will become normal or as now spoken in soft tones THE NEW NORMAL. Trade will recover. I know one thing for sure ONPASSIVE like a Caterpillar in its pod. Is ready to break free and become a butterfly spread its wings to every corner of the internet.

With its already to go  AI Powered Technology built websites and ready to offer business services. ONPASSIVE Offers Businesses the Best AI Technology Security and Reliability Platform for today’s entrepreneurs.

Now would be the right time to invest in the future with ONPASSIVE.

ONPASSIVE Blog is full of useful tips to improve customer engagement.

Check it Out Here

ONPASSIVE Blog Post Image


You can follow the latest website releases  with our ONPASSIVE  Page on this website

Click Here