The Lowdown On Instagram Video Ads

The Lowdown On Instagram Video Ads


John Wogan

The Lowdown On Instagram Video Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications

There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

* All popular video formats supported such as MP4 and MOV. You can also use GIF format

* The maximum video file upload size is 4 GB

* The maximum duration of a video is 120 seconds

* 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

* Apply now

* Download

* Contact us

* Call now

* Book now

Different Video Ad Sizes

It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.

The Landscape Video Ad

Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.

Here are the important specifications for a Landscape Video Ad:

* The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels

* The correct aspect ratio for a Landscape Video Ad is 1:91:1

The Square Video Ad

When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.

Here are the important specifications for a Square Video Ad:

* The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels

* The correct aspect ratio for a Square Video Ad is 1:1

The Vertical Video Ad

The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.

Here are the important specifications for a Vertical Video Ad:

* The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels

* The correct aspect ratio for a Vertical Video Ad is 4:5


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Organize Your Home Business and Reap the Rewards of Success


The time to realize how important home business organization is to your overall success is not when you need to find important tax papers or income statements quickly. To avoid problems in the long run, take some time and devise a workable organization and filing system now.

Get a sturdy lockable file cabinet and durable hanging folders. Buy manila folders to tuck inside the hanging folders, and make sure you’ve also got several manila envelopes on hand that you can tuck receipts into and label easily.

Organize your financial papers chronologically, and divide them by types. Sort all your financial papers into piles and stack them chronologically. Be sure you have folders for
bank statements, credit information, bill stubs, paycheck stubs, receipts, tax information, real estate papers, investment papers, insurance policies and statements, loan agreements and any other financial papers in separate hanging folders. Further divide your tax information by year. Include tax returns, receipts, copies of W-2s, 1099s and other pertinent tax information. Divide the bill stubs by the companies they represent and divide real estate papers by mortgage documents, home improvement receipts, second mortgages and so forth.

Important documents such as savings and certificate of deposit passbooks, car titles, stock certificates and yearly Individual Retirement Account, pension and profit-sharing statements should be kept in a safe deposit box, along with any vital records and valuables.

Make sure to keep on top of your inbox, especially your bills that need to be paid. Put them in a separate place where they are easily seen and handy.

When purging documents from your filing system, be sure to hang on to tax paperwork for at least seven years, and other financial documents for three years.

Financial planning software for your computer is available, and most are very user-friendly. Some include online banking functions. If you decide to utilize this, be sure to back up your data on a regular basis.

If you make a commitment to keep on top of your filing and organization system continually, you’ll benefit when the time comes to locate those important documents necessary for your continued success. If you don’t, the paperwork monster will easily overwhelm you again and could mean trouble for your business.