The Lowdown On Instagram Video Ads

The Lowdown On Instagram Video Ads

06-Jul-2021

John Wogan

The Lowdown On Instagram Video Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications

There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

* All popular video formats supported such as MP4 and MOV. You can also use GIF format

* The maximum video file upload size is 4 GB

* The maximum duration of a video is 120 seconds

* 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

* Apply now

* Download

* Contact us

* Call now

* Book now

Different Video Ad Sizes

It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.

The Landscape Video Ad

Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.

Here are the important specifications for a Landscape Video Ad:

* The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels

* The correct aspect ratio for a Landscape Video Ad is 1:91:1

The Square Video Ad

When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.

Here are the important specifications for a Square Video Ad:

* The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels

* The correct aspect ratio for a Square Video Ad is 1:1

The Vertical Video Ad

The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.

Here are the important specifications for a Vertical Video Ad:

* The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels

* The correct aspect ratio for a Vertical Video Ad is 4:5

 

Would you like a complete guide for Instagram Ads Success.Which includes a full training guide e-book and Video Training Course.

Click The Link Here for Details

 

Starting Your Own Fashion Store: Is It Possible?

21-May-2021

Are you interested in making a living as a fashion store owner? If you are, you are definitely not alone. In the United States and all around the world for that matter, there are many individuals who dream of running and operating their own fashion store. Unfortunately, many believe that dream is one that is too difficult to become a reality. Yes, it may be a little bit difficult for you to get to a successful fashion store up and running, but it is more than possible to do.

The good thing about running a fashion store is that you have a number of different options. One of your options is your location. There are many individuals who choose to run a business out of a storefront location, others who choose to run an online fashion store, and others who choose to do both. If you are able to score a prime business location, it may be profitable for you to have a storefront location. However, it is also important to mention that many individuals are now deciding to do their shopping online; therefore, you may want to take that into consideration as well.

Another choice that you have, when running your own fashion store, is the type of products that you would like to sell. There are a large number of fashion stores in the United States and all around the world that focus on particular fashions, like lingerie or work clothing, but the decision is yours to make. You may also want to decide whether you would like your fashion store to sell just women’s clothes, men’s clothing, teen clothing, or clothing for children. Of course, you can also decide to make your fashion store universal for all shoppers, should you wish to do so.

Another choice that you have is whose clothing you would like to sell. In addition to wanting to be a fashion store owner, do you also enjoy designing and making your own clothing or fashion accessories? If you do, you may want to think about selling your own designs. You may also want to think about selling the work of other fashion designers. As a business owner, you should be able to find a clothing designer or manufacturer who would be willing to sell their clothing and clothing accessories to you for wholesale prices, which are affordable. You also have the option of selling your own designs and well as others.

Perhaps, the only downside to starting your own fashion store is the costs associated with doing so. All businesses have startup costs, but the costs of starting your own fashion store can be quite high. If you want to run a storefront location, you need to rent or buy your own business space. You will also need point of sale equipment, like cash registers, as well as store fixtures and merchandise to stock your stores with. The good news, however, is that you don’t have to be rich to start your own fashion store. By developing yourself a professional business plan, one that outlines what your business will be, how it will make money and such, you can easily seek financing from financial lenders or investors.

If you are interested in starting your own fashion store, it is important to remember that it requires a lot of hard work and determination. With that in mind, however, it is more than possible for you to run a successful and profitable fashion store. As a reminder, be sure to research and review all local, state, and federal laws before opening your first store.

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