The Lowdown On Instagram Video Ads

The Lowdown On Instagram Video Ads


John Wogan

The Lowdown On Instagram Video Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands and their products and services.

Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to create compelling videos in order to increase your following, drive traffic to your website or online store and increase your conversions.

You can create a really attention grabbing Video ad with a video file or an animated GIF. Videos are a really great way to showcase your business and the best ones have very high engagement levels. Here we will provide you with the complete lowdown on the specifications for video ads.

General Specifications

There are different sizes of Video Ad which we will discuss in detail a little later. There are a few general specifications that you need to know about:

* All popular video formats supported such as MP4 and MOV. You can also use GIF format

* The maximum video file upload size is 4 GB

* The maximum duration of a video is 120 seconds

* 30 frames per second is the maximum for all video formats

With a video ad you can use the following calls to action:

* Apply now

* Download

* Contact us

* Call now

* Book now

Different Video Ad Sizes

It is very easy to make a mess of things when you are creating Video ads so it is essential that you pay attention to the right sizes and specifications. Some people find getting Video Ads right pretty tricky but you will be fine if you follow the information below on different sizes and specifications.

The Landscape Video Ad

Just like a landscape image, you can use a Landscape Video Ad to feature wider videos. This is a good idea if you want to use a cinematic approach to some of your videos. The wider Landscape Video Ads can have a greater impact on Instagram users than other video sizes.

Here are the important specifications for a Landscape Video Ad:

* The minimum resolution for a Landscape Video Ad on Instagram is 600 X 315 pixels

* The correct aspect ratio for a Landscape Video Ad is 1:91:1

The Square Video Ad

When you choose the Square Video Ad for Instagram you will not notice many changes. It is very important that you check to see how everything will appear on a mobile device including the call to action. Sometimes with this video size you can crop important aspects.

Here are the important specifications for a Square Video Ad:

* The minimum resolution for a Square Video Ad on Instagram is 600 X 600 pixels

* The correct aspect ratio for a Square Video Ad is 1:1

The Vertical Video Ad

The Vertical Video is a common sight on Instagram. When you take video with your smartphone it will be in this format. It is very important that you pay particular attention to the aspect ratio and the resolution with vertical video.

Here are the important specifications for a Vertical Video Ad:

* The minimum resolution for a Vertical Video Ad on Instagram is 600 X 750 pixels

* The correct aspect ratio for a Vertical Video Ad is 4:5


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What Are Artificial Intelligence and How Can I Use It to Help My Business?


AI Technology is the key to business innovation and development. There are many different ways AI technology can be utilized to make your business stronger. But in order to use this technology effectively, you must understand what it is and how it works.

In a nutshell, artificial intelligence or AI technology is the ability to create software that can think like a human and feel like a human. This is achieved by employing sophisticated algorithms to accomplish tasks that were once thought to be insurmountable. The application of AI takes advantage of the fact that humans are generally better at recognizing patterns and relationships than computers. In addition, a human being’s brain is designed to seek out the beauty in a scene and is naturally inclined to question and ponder upon the meaning of things. Computers are designed to fulfill a repetitive assignment, to generate numbers, and to do it fast. They are not designed to ponder upon meaning or appreciate the scene.

The development of machine learning technology is the key to the harnessing of AI. It takes advantage of the fact that computers are highly programmed to recognize patterns and relationships. The key is to find a way to feed the computer vast amounts of data that are fed into the algorithms that are designed to teach the computer what the data mean. This can be accomplished by utilizing massive amounts of text data and massive amounts of video data. The combination of the two allows the computer to develop complex algorithms and teaches the computer what they mean.

The same is true for using video as a way to feed the algorithms that teach the algorithms what a human sees in the video data. The computer will quickly develop the ability to comprehend the meaning behind the video data.

The combination of the three can be leveraged to help you become a more formidable competitor in your industry. By utilizing these techniques and utilizing them early, you can help the development of your business to help your business to flourish.

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