Progressive Web Apps
Powered by Pixel PWA
A PWA is a traditional website that has added functionality in effect, turning it into a mobile web app. PWAs give us the ability to create integrated websites and the functionality of web apps all in one.
PWA's are web apps, developed using specific technologies, and standard design elements. It allows them to take advantage of both the traditional internet and mobile app features. Primarily designed to work on mobile devices, yet they still have that desktop functionality. Progressive web apps are more discoverable than native apps; it's a lot easier and faster to load a PWA than to install an app from the Play Store. You can also share web apps by merely sending a link.
Mobile apps integrate with the operating systems and offer a more seamless experience for users. The thing about PWAs is that you can install them, and they can also work offline. Adapting the website, so it becomes an icon on the user's mobile phone. People like tapping their icons to access there favorite app, rather than navigating to it via a web browser.
It's not a brand new concept— one that until now has been out of the reach on many users. Progressive enhancement and responsive design have already allowed us to build mobile-friendly websites. PWAs provide all this and more without losing any of the existing features that make the internet great.
Its a Mobile first World
Because that is what people want
Google likes it as well
If you aren't using a mobile-first designed website in your marketing...
You're losing a lot of customers and a lot of money!
Check out what Google says on their Think With Google blog about; Mobile Site Speed
PWA's The Marketing of The Future.
Imagine being able to reach out to your customers with offers and promotions.
Initially, it can be not easy to get our heads around PWA's; they function as a regular everyday website. With customization, they become an app that can be loaded onto a client's or customer's phone, just like any app from the app store.
One of the drawbacks of apps is that they can be memory and battery hungry. There is that constant need to be updated, taking even more memory, slowing your phone down. Always there is that suspicion that they are tapping into stored data on your phone.
With a PWA, they are a website, first and foremost, and function as such. The thing is that you have enhanced marketing capabilities that will help businesses to reach out to your customer base.
To add this web app to your homescreen, click on the "Share" icon
Then click on "Add to Home"
To add this web app to your homescreen, click on the "Share" icon
Then click on "Add to Home"
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It looks like your browser doesn't natively support "Add To Homescreen", or you have disabled it (or maybe you have already added this web app to your applications?)
In any case, please check your browser options and information, thanks!
