Does Using Social Media Overwhelm You?

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There are so many different social media platforms these days, so it can be impossible to try and use them consistently or even at all!  Plus, using the platforms can seem overwhelming, which could be why many people shy away from creating content and growing their brand online.  But you don’t want to ignore the platforms altogether. 

Using these platforms can be a huge asset for your business success because so many people visit these sites every single day!  Most business owners use social media as a tool to increase their brand and awareness, to engage with ideal customers/clients, and to generate more sales in regard to their products or services.

So, if you find yourself in a position of overwhelm when it comes to growing a brand on social media, here are three helpful pieces of advice:

1. Choose Two Platforms

If you are a solopreneur and donʼt have a team to do this work for you, then itʼs up to you to determine what platforms you want to give your time, energy, and attention to. If avoiding unnecessary overwhelm is your intention, start by utilizing only two social media outlets. Think of which platforms your ideal clients or customers are most likely using and build your brand on them by consistently posting fun, valued, and useful information about you, your business, and your products/services. Eventually, you can build out your brand to other platforms, but right now, your intention is to learn to be consistent on two that work best for you!

2. Create Your Content Compass

A compass has four points (N/S/E/W). Your social media content should fall under four key points also. What four topics do you think you should talk about the most?  What topics would resonate with your ideal client or customer the best? What topics help to build the know, like & trust factor? What topics help to clarify who you are and what you do? When you have decided what your N/S/E/W is for your content, then when it comes time to post on social media, you will have an easier time determining what you should share that particular day because for the most part, it should connect with your content compass.

3. Write Your Content With This Formula

     a. HOOK

Start off your post with a bold & intriguing headline! Make your ideal customer or client want to stop their scroll and read your content! Grab their attention with a few short words at the top of your caption. 

     b. HIGHLIGHT

The highlight is connected to your content compass. You can break this part of your content into three main bullet points. What story are you telling? What opportunity are you presenting? This is what they are really reading your content for! Give value and be a thought leader. 

     c. CTA

At the end of your post, tell them what you want them to do next.  This is called a ‘call to action’ or ‘CTA’.  Your CTA should push your ideal customer or client to continue interacting with your brand! If they liked your post, do you want them to comment about it? Is there a video you want them to go watch? Do you want them to book a call with you? Remind your people that you have more to offer them with your CTA!  

I would encourage you to take a photo or design a graphic and write a caption using what you have learned in this blog post. Then post it on your social media!

I hope this gives you inspiration to continue building a life & business you love!  Feel free to contact me if you have any questions.

Share this blog post with your fellow business owner friends who could also find it helpful!

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To Your Success,

Linda Elaine
LindaElaine.com