SOCIAL MEDIA MARKETING

Social Media Marketing

With the enormous population connected on Internet and new users being added daily, social media is the best platform to develop marketing connections and build brands. Massive traffic makes social media a ‘not to be ignored’ niche. Whether it be product launches or business expansions, one now has access to almost everything new or anything that was considered exotic.

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Globalization has brought the sellers and buyers on the same platform. The connections established are even stronger and return rates are even higher than the conversion rates than they were with classic means of advertising. Bringing one's creation to the attention of the public is the main motive. So, even with low budgets, one can have an exposure in the digital world and make his business’ appearance online as a recognized and reputed portal. Genuine customers can be reached through great and wanted content on social media sites. Sharing, resharing, tagging, inviting, posting polls, vents announced, searches optimized and many others have helped many businesses gain recognition in the industry. Many people have entered through this route and many more have expanded enormously on these platforms.

Stagnant and declining traffic can be changed into steadily rising with proper use of social media channels to reach the targeted audience. It has evolved as the most valuable marketing channel. Competition too is high and so you need professionals to do the right job for you. And we at mobilefirst.ca extend our valuable knowledge and deep insight to help your business grow exponentially by utilizing every social media podium.

Humans are social and this is one of their behavioural needs that have to be addressed by any kind of business. No business exists or can grow without socialization. And social media has acquired space on devices of every user connected online. In business, it is never a social get-together but much more than that. You need to socialize with the targeted audience and in the most subtle manner. We at mobilefirst.ca, do so in the most professional manner. We take care of the selection of social media platforms, developing creative content to which followers can feel connected to and driving the attention of the targeted community.

Social media has made it possible to make the products and services available at one's doorstep, and just a click away through their advertisements. They advertise, customize and create the demand. As more and more people are connected online, more and more potential buyers are reached. Using cookies has also enabled buyers to know what a particular customer is finding and they display the advertisements on their social profiles suggesting products and suppliers according to the previous searches. When it comes to social media marketing for any online business, ignorance is no more bliss and ignoring it can cost you lost traffic and lost business. For driving in online business, you cannot afford to lose one of the highest paying in the minimum budget option. And not only for the new and potential customers, but you need your website to be interactive on social media because web crawlers are integrating social media for search results and web ranking algorithms. We at mobilefirst.ca ensures that you are visible and audible in carrying a strong message at all places where your products/services are needed and you benefit from every speck of audience. We also track and manage your ratings and reviews. And if the rating and reviews are on the top charts, the sales are on great figures.

Before you can generate demand for your products/services, it has become essential to make the users get acquainted with the roots and sources of information. Informative and engaging blogs are the best means to draw the attention of prospective customers. Captivating and useful information can help establish strong social connections and people tend to share, tweet, reshare and like your posts. So, they can bring in a lot of referred traffic. But, it’s not as easy as it may sound. It is time invasive and tech-savvy work. Search engine rankings are very much dependent on the content and each keyword can be a niche to bring in the result-driven traffic. Relevant content is needed to gain attraction and not just void word count. One of the most important features is to put 100% original and plagiarized-free content on your websites. We know big client base depends upon influential information and hence we at mobilefirst.ca take care of your blog’s content.

It is not a day & work or a single advertisement's work. Prospective clients need to be influenced. With the right content and the right strategies for marketing, for any campaign can be transformed into a success story. We first work on making your business recommended and then we move ahead towards making you trending. And this needs consistent effort and we love doing it tirelessly. Just creating blog posts and sitting idle is no option for the ones who seek to market on the digital space. The content has to be posted regularly for the subscribers to stay tuned and the audience to stay connected with the advertised products or brands. 75% of high-value content can increase by 25% sales/marketing of your products.

 

The attitude of the public that it has for you as a brand can either make you big or break you down. The altitude touched by your business depends largely on its online reputation. With fierce competition even in the digital space and transparent opinion polls being highlighted for buyers to make an ideal choice, your business depends largely on reputation. Good products/services can bring a good reputation and a high rate of recommendation. While employing social media as a means of advertisement, your reputation needs to be CLEAN everywhere. This is what we make sure of with our Reputation Management services at mobilefirst.ca. While your high- quality products/services can fetch you the best ratings, reviews and a rewarding reputation, a single unpleasant review can be a spoilsport. We ensure that as you focus on your brand’s quality, we will strive to build, manage and keep up your online reputation.

A happy purchaser becomes the word spreader and can contribute to more clients leading to more purchases based upon his recommendations. While a disappointed customer will give bad reviews and can bring down the sales. Since the new customers go through the previous reviews and recommendations before actually purchasing any product, the seller needs to maintain his reputation by an active engagement with the customers. It is easy to build a brand and much easier to spoil it. And a spoilt reputation is enough to bring down the whole business. Even if you get an unpleasant review, we ensure to handle it with our wisdom and convert it into positive feedback. It is crucial to deal with negative publicity in a tactful manner so that your audience can gain back their trust in you. Our dedicated efforts on mobilefirst.ca can save your business from malicious attacks, negative publicity and inculcate and highlight the positive YOU.

Video marketing is an essential element in persuading prospective clients. Video demonstrations can create direct user engagement. Moreover, the prospective buyers are seeing the products in the digital space, so they need to be virtually attractive and persuasiveness with the right influencers can get you the sales you need. A successful video marketing campaign revolves around planning the video content, creating it into live motion pictures, distribution across various video-sharing platforms such as YouTube, Video, Daily Motion and many more. A user gets connected to virtual content easily and strongly. A persuading video delivering the message of the brand in its full strength needs a team of professionals to do the job. We at mobilefirst.ca excel in the same. Integrating videos with social media platforms such as Facebook, Instagram, Twitter can enhance the web crawling towards your website and improve your ranking. A product as a brand can spread globally at the fastest pace employing proper means of video marketing. Targetting the right audience can get the best bang for the advertising amount spent. Using advanced targeting options, right and regional video advertisements can be placed. Developing audience personas can help in understanding the right segment of the audience to target. Understanding the business objectives and target the audience following the platforms is critical. We at mobilefirst.ca ensure to choose the right platform for your video marketing campaign. It even guides the creative strategy because the users vary according to the platforms. For example, most YouTubers are gamers and knowledge seekers wherein most of them are the male audience. While Instagram has many females and that too young ones. So, for selling fashion and beauty products, Instagram is a better platform. While selling more of technical gadgets and games or any technical stuff, Youtube will be an ideal place.

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