Title: Boosting Your Sales Training (16hrs)
Program Overview:
Our sales training program is designed to equip marketing company teams with the knowledge, skills, and strategies needed to elevate their closing rates through collaborative efforts and enhanced marketing support. This program aims to foster a more cohesive and effective sales culture, enabling teams to confidently close deals and drive revenue growth.
Duration: The program will be conducted over a two-day period, providing ample time for interactive learning, practical exercises, and group discussions.
Day 1: Developing Collaborative Sales Strategies
Introduction to Collaborative Selling:
Exploring the benefits of a collaborative sales approach.
Understanding the role of marketing support in closing sales.
Understanding the Customer Journey:
Identifying the various touchpoints in the customer journey.
Aligning marketing efforts to support the sales process.
Leveraging Collaboration Opportunities
Building effective communication channels between sales and marketing teams.
Implementing a collaborative feedback loop to improve customer experience.
Enhancing Product and Industry Knowledge:
Providing comprehensive training on company products/services and industry trends.
Sharing best practices for effective product positioning during sales conversations.
Role-Playing and Sales Scenario Analysis:
Engaging in role-plays to practice collaborative selling techniques.
Analyzing real-life sales scenarios and discussing strategies for improvement.
Day 2: Empowering Sales Teams with Marketing Support
Streamlining Lead Generation and Qualification:
Collaborating with marketing teams to identify and nurture qualified leads.
Leveraging marketing automation tools to streamline lead management.
Customizing Marketing Collateral and Resources:
Understanding the importance of customized sales materials for different buyer personas.
Working with marketing teams to create personalized collateral and resources.
Effective Proposal and Presentation Techniques:
Crafting compelling proposals that address customer pain points.
Collaborating with marketing to design visually appealing and persuasive presentations.
Nurturing Post-Sales Relationships:
Collaborating with marketing teams to develop post-sales marketing campaigns.
Implementing personalized customer onboarding strategies to drive customer success and satisfaction.
Measurement and Continuous Improvement:
Identifying key performance indicators (KPIs) for tracking collaborative sales efforts.
Establishing feedback mechanisms to continuously improve the collaboration process.
Program Conclusion: By the end of this training program, participants will have the necessary skills and knowledge to leverage collaboration opportunities and marketing support to boost their team's closing rate. The program emphasizes the importance of a cohesive sales and marketing approach and provides actionable strategies to enhance collaboration and drive revenue growth.